The biggest part of the colors at Whogreen.com is related to the natural environment and climate, and are defined as good causes.

A good cause that has been acted upon is demonstrated through the World Action informative labeling. The goal is to make cities greener, to protect the eco-system and improve water quality and reliability.

Who and what made the world better?

The World Action smile-for-solution-icons teach you who are closest to improve environmental sustainability.

The leaf tells you that a company is acting green within their own administration.
The flower tells you that a company is offering a product with a green feature.
The globe tells you that someone has organized a green activity or made a law.
The leaf circle tells you that someone takes part in making the world greener.
The leaf basket tells you that someone is using a green label to show consumers.
The compass tells you that someone is looking for opportunities of development.